Toyota Scraps Scion But Keeps the Cars

March 17th, 2016 by

ScionEstablished in 2002 to appeal to younger motorists, the Scion vehicle brand has been officially discontinued by Toyota and will no longer be offered after August 2016.??

Crystal Lake, IL area Scion enthusiast need not worry! Toyota will be folding previous Scion models in with their current lineup, rebranding them as Toyota starting with the 2017 model year.

An early hit with young buyers who previously believed Toyota models as undesirable, the Scion brand served as a way for Toyota to experiment with their offbeat vehicle, marketing and retail strategies. Due to the global recession, the Scion lineup thinned and investment petered out.

Toyota feels that today’s younger drivers are less likely to make attempts to stand out from their parents with flashy vehicles and now derive more respect from the from practical vehicles that offer higher performance and efficiency.

Hoping for a quick transition, Toyota will be rebadging the iA, iM and FR-S without changing any of the features that have made Scion famous over the years.

For more information on Toyota’s adaptive future or any of the services we provide to drivers in and around the Crystal Lake, IL area, please don’t hesitate to contact Pauly Toyota through our online contact form or by calling us at (888) 881-9212.

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